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Indulge in the nourishing power of As I Am Coconut CoWash Cleansing Conditioner. Uniquely formulated for curls and coils, this cleansing conditioner offers a refreshing alternative to traditional shampoos. Embrace the natural beauty of your hair with this sulfate-free, hydrating solution. Key Features: Sulfate-free formula for gentle cleansing. Infused with coconut for deep hydration. Enhances…
Delight for Your Coils and Curls. Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are sure favorites! Coconut Oil has been a hair beautifier since ancient times because of its quick absorption and ability to produce amazing shine. And who doesn t adore Shea Butter?…
Ultra Light Hydrating & Styling Cream A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency.   Benefits Frizz-free releasing of twist, bantu-knot and braid sets Great for anytime lubricity, shine and softness  Usage For styling twist-outs, braid-outs and knot-outs Smooth a small amount along each section Carefully release with fingertips…
 Elevate your curls with our Coil Defining Jelly – the secret to bouncy, well-defined coils. This unique formula enhances natural curl patterns, providing long-lasting hold and frizz control. Embrace the beauty of your curls with this game-changing jelly. Unique Selling Points: Natural Curl Enhancement Long-Lasting Coil Definition Frizz Control for All-Day Style Product Usage…
Elevate your curl care routine with As I Am Curl Clarity Shampoo 237ml, a revolutionary sulfate-free formula that defines and revitalizes your curls. Unleash the power of natural ingredients, including coconut extract and aloe vera juice, to cleanse and clarify while maintaining optimal moisture levels. As I Am stands out as a leader in curl…
Defines coils and curls Minimizes frizz Reduces shrinkage and enhances stretch Locks in precious moisture as you harmonize your coils Formulated with nature s best moisturisers and curl boosters
Discover the magic of As I Am Detangling Conditioner – a leave-in tangle releaser that transforms your hair routine. With a blend of natural ingredients, this 237ml bottle is your key to smooth, manageable locks. Unique Selling Points: Effortless detangling for stress-free styling Leave-in formula for continuous moisture and protection Ideal for all hair types,…
Unlock the secret to luscious locks with As I Am Hydration Elation Intensive Conditioner. This powerful 8 oz formula is your key to revitalized, moisturized, and beautifully conditioned hair. Key Features: Intensive Hydration: Dive into deep hydration, restoring your hair s natural moisture balance. Nourishing Formula: Enriched with natural ingredients, it provides a nourishing boost…
Introducing the As I Am Leave-In Conditioner 8 Oz – your key to effortlessly nourished and luscious locks. This leave-in conditioner is meticulously crafted to hydrate, detangle, and enhance your hair s natural beauty. Its unique formula works wonders for all hair types, leaving you with soft, manageable, and revitalized strands. Product Usage Instructions: For…
Product Summary: Introducing Gro Edges, your solution to achieving stronger, healthier, and fuller edges. This advanced formula is meticulously crafted to promote hair growth, nourish the scalp, and enhance the overall appearance of your edges. Experience the confidence that comes with revitalized and well-defined hairlines. Unique Selling Points: Promotes Stronger and Fuller Edges Supports Healthy…
As I Am Long and Luxe Conditioner – 16 Oz Strengthening and hydrating treatment Detangles hair. Moisturizes hair, scalp, & strengthens hair. Smooths cuticle layers. Promotes shine. Rejuvenates the scalp and hair. Helps promote healthy hair growth for longer hair length. Â
Product Summary: Elevate your curls with our Curl Enhancing Smoothie, a nourishing blend designed to define, moisturize, and add a natural shine to your beautiful curls. Formulated with premium ingredients, this smoothie provides the care your curls deserve, leaving them hydrated, bouncy, and full of life. Unique Selling Points: Defines and Enhances Curls Intense Moisturization…
As I Am Long and Luxe GroEdges – 16 Oz Edge Controller Gives a long lasting hold to edges without flaking. Rejuvenates and strengthens the hair line to promote healthy hair growth for longer hair length. Contains Phytosterols, Aloe Vera, Pomegranate Juice, hydrolyzed Lupine Protein, and Saw Palmetto Â
As I Am Long and Luxe GroWash Cleansing Creme Conditioner – 16 Oz Detangles Hair. Moisturizes hair and scalp. A special blend of natural ingredients that work to promote healthy hair growth. Â
As I Am Long and Luxe GroYogurt Leave-in Conditioner – 8 Oz Leave-in Conditioner Eases wet combing. Adds moisture and shine. Helps strengthen hair to support greater hair lengths. Prepares your hair for styling. A must use before gel or setting cream to avoid flaking. Â
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